The Creator Rep

Agents, managers, and business-savvy creators! This newsletter will give you the top news, strategies, and interviews relevant to creator representatives from Phil Ranta, who has been a 'creator manager manager' for over a decade!

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LATEST ISSUES

The USA's Digital Policy Failures 🇺🇸

Happy President's Day! Originally created to celebrate George Washington, then Lincoln, and now even William Henry Harrison gets some props in North Bend, Ohio. So it's a great time to look at some of the most pressing issues our government faces in the creator economy, and why, in my humble opinion, the United States is asleep at the wheel while driving over a bridge without guardrails and a 500-foot drop over a ravine of shark-agators.

YouTube's $60 Billion Year 🤯

By all accounts, YouTube had an unbelievable 2025. For the first time, Alphabet revealed 2025 annual YouTube earnings, which topped $60b, with over $41b coming directly from YouTube ad revenue. This comes at a time when other OTT players, notably Ted Sarandos of Netflix, have taken aim at YouTube's social impact. So what does this impressive number mean for YouTube creators?

Hollywood Streamers Bet on Shorts 🩳

Paramount+ joins previously announced Netflix and Disney+ with leaked documents announcing a push into short-form content. Oh, did I forget to mention their real competitors in the space? TikTok, YouTube, Meta, Snap, and, you know, every other social app on Earth. Does this make more sense now than the Quibi days?

TikTok US Has Arrived ⏰

If April 24, 2024 seems like a long time ago, that's because it absolutely was. But that's when then-President Biden signed the bipartisan legislation into law, wherein TikTok must either be sold to an American entity by January 19, 2025, or shut down completely. A year after the deadline and with only one dark night, the app has survived and thrived. But what will happen to it next?

Kai Won't Quit Afterall 🙅🏻‍♂️

Kai Cenat, one of the biggest stars on social media, posted a YouTube video called 'I Quit'. Naturally, a lot of people didn't watch the video, then spilled a ton of ink about this momentous announcement where a star quit streaming at the top of his game. But it was clickbait (of course). He quit "having self-doubt," and he's now launching a clothing brand. So, as someone who actually watched the video, I'll break down Kai's thinking and what I believe it means for the creator economy.

The Metaverse is Thriving 💰

Think the metaverse disappeared along with NFTs and Meta Reality Labs's absolutely bonkers budget? It's here. It's thriving. Big tech just got the context wrong. It isn't a place where kids hang out with their friends in VR headsets. It's evolving out of popular games, including Fortnite and Roblox. Let's check in on some fresh new announcements that make this a goldmine for creators.