The Creator Rep

Agents, managers, and business-savvy creators! This newsletter will give you the top news, strategies, and interviews relevant to creator representatives from Phil Ranta, who has been a 'creator manager manager' for over a decade!

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LATEST ISSUES

The Streamer Awards Loves IRL 🕹️

Twitch isn't just about gaming anymore. Never was that more clear than this year's 5th annual Streamer Awards, which happened last Saturday. The Stealth Talent team was in attendance (cheering on our nominee for Best Vertical Streamer, Zesty Bestie!) along with the live streaming elite. The biggest winner of the night? IRL streaming. I'll break down the highlights and lowlights.

Breaking Black Friday Records 📈

$11.8 billion in online sales in the US. An estimated $80 billion in global sales. Despite low consumer sentiment, this Black Friday was a record-breaking, smash hit. And many outlets are projecting that in-store purchases were down. Online purchasing keeps growing. And depending on the news outlet, this can be attributed to everything from customers looking for discounts in a tough economy to the rise of social commerce, AI shopping, or whatever else makes for a good headline. Let's do a round up of (mostly) good news around online shopping!

What Creator Reps are Thankful For 🙏🏼

Happy Thanksgiving for those who celebrate, and for those who don't, it's never a bad day to take stock on what we can be thankful for! I'm out of commission this week, so in this special edition, I'll give you the top ten reasons why creator reps can be thankful for the state of the industry this year.

Beehiiv's Platform Value Bundling 🐝

I know it's weird to write a beehiiv newsletter about beehiiv's new features, but their announcement this week of 20 new features tells the story we've been seeing from a lot of platforms in the vibe-coding era: rapid expansion beyond the core value proposition to conquest other competitive sets. I'll break down the challenges and benefits of this strategy for platforms and creators.

MrBeast and the Middle East 🌇

Jimmy has his own creator conference with VidSummit, so we never expected him to bend over backwards for Playlist Live or CreatorFest. But he just announced both a huge 'social good' activation with the 1 Billion Followers Summit in Dubai and a theme park in Saudi Arabia which, as we learned from the Riyadh Comedy Fest backlash, could be considered one heck of a controversial move to some audiences. So what's happening there and why does Jimmy care?

Steven Bartlett: The $425M Man 🤑

Steven Bartlett, the host of the popular podcast 'Diary of a CEO', and CEO of the hold co 'Steven' just raised a round at a $425m valuation. Needless to say, it feels like an investment in him even more than his companies alone. MrBeast has similar ambitions, with rumors circulating he's attempting to raise money at a $5b valuation for a suite of MrBeast branded services. Are we nearing a creator IPO?