The Creator Rep

Agents, managers, and business-savvy creators! This newsletter will give you the top news, strategies, and interviews relevant to creator representatives from Phil Ranta, who has been a 'creator manager manager' for over a decade!

100% free, unsubscribe anytime.

LATEST ISSUES

Twitch Opened a Store and 65 People Showed Up 🛒

Twitch put a Shopping button on its homepage last week, stocked it with Amazon Live hosts selling blenders, and six streamers pulled 65 viewers between them. Nowhere to go but up! Meanwhile TikTok Shop did $11.8 billion in the U.S. in six months. Same idea, very different results. So what actually makes social commerce work?

There's a Creator Conference Every 34 Hours 🎟️

Everyone at VidSummit kept asking me which conference I'm going to next. So I went home and counted them. I got to 17 in 24 days. What are we all paying $1,000 a ticket for?

Meta Wants $499 a Month 🕶️

Meta has the hottest app in the country, $1,300 face computers, and a subscription tier that costs more than my first car payment. It also has a graveyard. So should you build on the new stuff?

I Joked About "VidCannes." Then They Did It 🦁

VidCon is leaving Anaheim, its home since 2012, and moving in with Cannes Lions. The new home is Nashville. I haven't missed a VidCon since 2012 and I think this is the right call. Want to know why?

MrBeast Isn't Number One in Views 🇮🇳

Everyone knows MrBeast is the biggest YouTuber on the planet and, trust me, he’s very, very rich and famous. Tubefilter's weekly chart says he's third in weekly views. The two channels ahead of him are a Bollywood music label and an Indian kids channel most American reps couldn't pick out of a lineup. It's time to talk about the audience nobody in LA wants to talk about.

Happy Labor Day, Let the Robots Work 🤖

It's the one holiday built around not working, which means every rep reading this is going to spend part of it clearing an inbox. So here are five AI workflows I actually use or have watched work, ranked by how many hours they give back. Not the "AI will write your emails" garbage. This is stuff that kills your days so you work all night.