The Creator Rep

Agents, managers, and business-savvy creators! This newsletter will give you the top news, strategies, and interviews relevant to creator representatives from Phil Ranta, who has been a 'creator manager manager' for over a decade!

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LATEST ISSUES

I Joked About "VidCannes." Then They Did It 🦁

VidCon is leaving Anaheim, its home since 2012, and moving in with Cannes Lions. The new home is Nashville. I haven't missed a VidCon since 2012 and I think this is the right call. Want to know why?

MrBeast Isn't Number One in Views 🇮🇳

Everyone knows MrBeast is the biggest YouTuber on the planet and, trust me, he’s very, very rich and famous. Tubefilter's weekly chart says he's third in weekly views. The two channels ahead of him are a Bollywood music label and an Indian kids channel most American reps couldn't pick out of a lineup. It's time to talk about the audience nobody in LA wants to talk about.

Happy Labor Day, Let the Robots Work 🤖

It's the one holiday built around not working, which means every rep reading this is going to spend part of it clearing an inbox. So here are five AI workflows I actually use or have watched work, ranked by how many hours they give back. Not the "AI will write your emails" garbage. This is stuff that kills your days so you work all night.

How Meta Won by Losing $17 Billion 🏆

Meta just settled the biggest child safety case in tech history, and the stock went up. So Meta loses, keeps every mechanic that actually makes the money, and walks out calling itself the industry standard. And the one thing it doesn't fix is the thing it was sold to fix: kids are still going to lie about their age and get in anyway.

Meta's $1.4 Trillion Problem Is Your Problem 📱

Meta's finally getting sued for an amount that isn't a rounding error for them. $1.4T for knowingly hurting kids with their product and saying, "Nothing to see here." But there's a stupid amount of evidence that they always knew there was something to see here. But these trials, whether Meta wins or loses, are about to change the face of social media for a while.

10 Creator Companies You're Sleeping On 😴

My team at Fullscreen once made me a shirt in Game of Thrones text saying 'Q4 is Coming'. It's always been a bit of a mantra. Depending on the study you read, between 30% and 40% of influencer marketing budget is deployed in Q4, so you can think of the rest of the year as the season leading up to the Q4 World Series. While you still have a few weeks left, think about getting some of these great companies on your side.