The Creator Rep

Agents, managers, and business-savvy creators! This newsletter will give you the top news, strategies, and interviews relevant to creator representatives from Phil Ranta, who has been a 'creator manager manager' for over a decade!

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LATEST ISSUES

$275 Billion is Yours to Grab for 60 Days 🎁

Adobe says Americans will spend $275 billion online between now and New Year's. Brands are pointing more of their holiday money at creators than at paid search. Most creators will post a gift guide on November 26 and call it good Here are ten things to do instead.

Hollywood's Scariest Movies are YouTube Videos 🎃

Obsession cost $750,000 and made half a billion dollars. Backrooms cost $10 million and became A24's biggest movie ever. Both were made by YouTubers under 30. Happy Halloween, Hollywood. Why does horror keep working for creators when everything else keeps flopping?

Twitch Opened a Store and 65 People Showed Up 🛒

Twitch put a Shopping button on its homepage last week, stocked it with Amazon Live hosts selling blenders, and six streamers pulled 65 viewers between them. Nowhere to go but up! Meanwhile TikTok Shop did $11.8 billion in the U.S. in six months. Same idea, very different results. So what actually makes social commerce work?

There's a Creator Conference Every 34 Hours 🎟️

Everyone at VidSummit kept asking me which conference I'm going to next. So I went home and counted them. I got to 17 in 24 days. What are we all paying $1,000 a ticket for?

Meta Wants $499 a Month 🕶️

Meta has the hottest app in the country, $1,300 face computers, and a subscription tier that costs more than my first car payment. It also has a graveyard. So should you build on the new stuff?

I Joked About "VidCannes." Then They Did It 🦁

VidCon is leaving Anaheim, its home since 2012, and moving in with Cannes Lions. The new home is Nashville. I haven't missed a VidCon since 2012 and I think this is the right call. Want to know why?