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This car show doesn’t exist. None of it. The people, the voices, the cars, the location, the coffee…all generated by Google’s Veo 3.

That’s cool. But I prefer my car show. All done with a one sentence prompt on the free version of Veo 3 (10 credit version, so no sound):

I’ll help you get started on Veo 3 and discuss how it should be implemented ASAP into you and your client’s video workflows.

Also in this edition:

• Dubai’s ‘Golden Visas’ for Creators

• YouTube Gives Comments a Voice

• TikTok High Fives SoundCloud

• Job ops from Trend Management, Crisp, and MrBeast

• …and a dank creator economy meme by yours truly!

Let’s get into it.

NEWS:

Veo Replaces Neo as ‘The One’

I haven’t had a single conversation this week that didn’t mention Google’s new Veo 3 AI model.

I’ve shared a few examples, but a simple Google search can show you thousands of other generated videos that will blow your minds.

The biggest advancement: now generated characters can talk with generated voices very convincingly, and it’s available now for a semi-reasonable price of $129 per month with 10 audio/video generations on the free trial.

Let’s get you started making your first video on the free version (send them to me on LinkedIn DM so I can see your work!)

1. Go to the 'Google Flow’ website and click ‘Create with Flow.’

2. Login with your primary Google address, and bypass all of the upsales to start.

3. You now have a free trial with 1,000 free credits. Each short video with audio costs about 100 credits, and it defaults to 2 videos per text prompt so you can select your favorite. Now click on ‘+ New Project’

4. Make sure ‘text to video’ is selected, and put in the most descriptive prompt possible. The more descriptive, the better the result!

5. Give it a few minutes, and you get this:

I’ve now shown what can be done in 5 minutes from sign up to export. So what does this mean for creators and their reps?

1. Don’t waste time on shoots if you can do it with AI. $129 per month is nothing compared to 30 minutes of studio time. Get good at making convincing AI b-roll.

2. Control your name/image/likeness in AI and have it represent you accurately. This model does this reasonably well, but may require a few combinations of technologies at this point. You want this for fill-in shots and ad reads at the very least.

3. Only work with editors that are also prompters. One of the hardest parts of editing is finding the perfect footage to tell the story. Now you can make it.

4. Community-building is key. If all content is commoditized, all that’s left to set you apart from the machines is your message and your humanity.

5. Learn how to ‘extend scenes’. This is one of the most useful ways to use the Veo 3 model. Take the last shot of your scene and have it generate more to get interesting reactions, buttons, and eye-catching moments.

But, most importantly, if you’re writing off AI entirely: stop it. There’s no putting this genie back in the bottle.

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GROW 1%:

Phil Ranta’s weekly social media growth newsletter with one actionable tip to grow.

This week’s ‘Grow 1%’ is titled What Doesn't Work About AI and discusses the pitfalls to avoid when implementing AI into your content mix.

Here’s an excerpt, and you can read the entire edition in the link above:

Duolingo is a multi-billion dollar language learning app that happens to also be a huge TikTok star.

And like so many TikTok stars, it got wrapped up in controversy it didn't want.

When they announced they were replacing human contractors with AI (weird flex, bro...) their comments were flooded with negative comments. To the point that Duolingo had to delete a significant amount of their content.

In fact, many companies and creators that lean into AI are receiving a similar response.

It's blockchain all over again. Many people hate the very mention of it.

However, as a creator, the temptation to utilize AI is immense. Production is slow and expensive and AI is cheap and fast.

As a content creator, how can you use AI while protecting yourself from backlash?

I shared these three simple rules with the creators we work with at Fixated:

1. Audiences want to feel the work. If you didn't spend time creating it, why should they spend time consuming it? In an FYP feed, viewers will watch end-to-end generated content if it's telling a simple story or it's clear brainrot. But if it's a creator they love, it feels insulting that they no longer think their audience is worth the time. It's the difference between seeing a Picasso and seeing a recreation of a Picasso painted in a 'wine and art' class. It may be good, it may be fun, but if you're a PIcasso fan, it isn't a Picasso.

Continue reading here.

FAME & FORTUNE:

Always dreamed of living in Dubai? Now creators can, along with full legal citizenship via a Golden Visa. This gives you 10 years of citizenship along with the ability to bring your family and workers. Quite a difference between this and the U.S., who is just selling citizenship for millions.

YouTube comments are finally giving you the chance to “SAY THAT TO MY FACE!” They are testing voice comments from channels to reply to other comments, which has already rolled out to beta groups.

Bedroom musicians rejoice! TikTok and Soundcloud struck a partnership to easily add TikTok sounds to Soundcloud libraries.

YouTube has announced that revenue per watch hour for Shorts is on-par with longform videos. This makes sense, as our clients have seen $.20 CPMs with 20 second shorts and $2 CPMs with 3 minute videos

INDUSTRY HIRING:

Trend Management needs an Influencer Talent Manager that knows how to match a blousy shirt with a tight low rise denim.

Crisp is looking for a Sr. Manager of Social Media. They help law firms with digital marketing, finally sticking it to the Los Angeles bench ad market.

MrBeast wants a Ideation Strategist (Contract) that has great ideas on how to torture humans for big paydays!

MEME ZONE:

Thank you for reading! If you enjoyed this edition, give it a share and if you get someone to sign up, I’ll send you my ‘10 Rep-Friendly Ways to Monetize Today!’ deck!

Until next time, protect yo rep.