Kai Won't Quit Afterall 🙅🏻♂️
Kai Cenat, one of the biggest stars on social media, posted a YouTube video called 'I Quit'. Naturally, a lot of people didn't watch the video, then spilled a ton of ink about this momentous announcement where a star quit streaming at the top of his game. But it was clickbait (of course). He quit "having self-doubt," and he's now launching a clothing brand. So, as someone who actually watched the video, I'll break down Kai's thinking and what I believe it means for the creator economy.
