Archive | The Creator Rep

2026 Creator Economy: Tons of 🌶️ Predictions

I take deep, deep pride in my annual predictions. And, as proof, I'll run down and grade the accuracy of my 2025 predictions at the end of this newsletter. But for now, I'm going to give you the kind of predictions that I'm wholly convinced are 100% accurate and, for those that understand the changes that are happening in the creator economy right now, will help you stay ahead of the market.

The Premium Creator Content Rabbit Hole 🐰

'Rabbit Hole' the a mega-collab teen variety show for Hulu has been officially announced with some of the biggest in the game: Collins Key, The Rizzler, Topper GUild, ExtraEmily, EvanTube, Sofi Dossi and a whole lot more. Those of us that grew up with 'All That' on Nickelodeon will understand the vision. Those of us who have been through 20 years of 'premium creator content' will be skeptical. It's worth going down the *ahem* Rabbit Hole to see what has worked (and not worked) in the past and how that can help us understand this moment.

The Streamer Awards Loves IRL 🕹️

Twitch isn't just about gaming anymore. Never was that more clear than this year's 5th annual Streamer Awards, which happened last Saturday. The Stealth Talent team was in attendance (cheering on our nominee for Best Vertical Streamer, Zesty Bestie!) along with the live streaming elite. The biggest winner of the night? IRL streaming. I'll break down the highlights and lowlights.

Breaking Black Friday Records 📈

$11.8 billion in online sales in the US. An estimated $80 billion in global sales. Despite low consumer sentiment, this Black Friday was a record-breaking, smash hit. And many outlets are projecting that in-store purchases were down. Online purchasing keeps growing. And depending on the news outlet, this can be attributed to everything from customers looking for discounts in a tough economy to the rise of social commerce, AI shopping, or whatever else makes for a good headline. Let's do a round up of (mostly) good news around online shopping!

What Creator Reps are Thankful For 🙏🏼

Happy Thanksgiving for those who celebrate, and for those who don't, it's never a bad day to take stock on what we can be thankful for! I'm out of commission this week, so in this special edition, I'll give you the top ten reasons why creator reps can be thankful for the state of the industry this year.

Beehiiv's Platform Value Bundling 🐝

I know it's weird to write a beehiiv newsletter about beehiiv's new features, but their announcement this week of 20 new features tells the story we've been seeing from a lot of platforms in the vibe-coding era: rapid expansion beyond the core value proposition to conquest other competitive sets. I'll break down the challenges and benefits of this strategy for platforms and creators.

MrBeast and the Middle East 🌇

Jimmy has his own creator conference with VidSummit, so we never expected him to bend over backwards for Playlist Live or CreatorFest. But he just announced both a huge 'social good' activation with the 1 Billion Followers Summit in Dubai and a theme park in Saudi Arabia which, as we learned from the Riyadh Comedy Fest backlash, could be considered one heck of a controversial move to some audiences. So what's happening there and why does Jimmy care?

Steven Bartlett: The $425M Man 🤑

Steven Bartlett, the host of the popular podcast 'Diary of a CEO', and CEO of the hold co 'Steven' just raised a round at a $425m valuation. Needless to say, it feels like an investment in him even more than his companies alone. MrBeast has similar ambitions, with rumors circulating he's attempting to raise money at a $5b valuation for a suite of MrBeast branded services. Are we nearing a creator IPO?

The World's Battle for Creators 🌍

I'm not in China right now, but many creators are there for Creator Week Macao. It's another in a drumbeat of overseas creator events planting their flag as global events, including CreatorFest in London which also happened last week, 1 Billion Follower Summit in Dubai, and a myriad others popping up as localized solutions to VidCon in the US. So why is the world fighting so hard for creators?