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Meta's $1.4 Trillion Problem Is Your Problem 📱

Meta's $1.4 Trillion Problem Is Your Problem 📱

Meta's finally getting sued for an amount that isn't a rounding error for them. $1.4T for knowingly hurting kids with their product and saying, "Nothing to see here." But there's a stupid amount of evidence that they always knew there was something to see here. But these trials, whether Meta wins or loses, are about to change the face of social media for a while.

10 Creator Companies You're Sleeping On 😴

10 Creator Companies You're Sleeping On 😴

My team at Fullscreen once made me a shirt in Game of Thrones text saying 'Q4 is Coming'. It's always been a bit of a mantra. Depending on the study you read, between 30% and 40% of influencer marketing budget is deployed in Q4, so you can think of the rest of the year as the season leading up to the Q4 World Series. While you still have a few weeks left, think about getting some of these great companies on your side.

Even HBO Is Running a Clip Farm Now 🎬

Even HBO Is Running a Clip Farm Now 🎬

It's usually safe to assume Hollywood will be about 5 years behind the internet. HBO is proving they're only about 2 years behind when it comes to clipping. Is clipping here to stay or is the market already saturated?

50 Creator Economy Trends for 2026 🧐

50 Creator Economy Trends for 2026 🧐

Remember Buzzfeed quizzes? Let's do one for the creator economy. Honor code. I'm going to list what I consider to be the top 50 creator economy trends happening in 2026. No cheating! Count the amount you're hip to and I'll give you a score at the end. May the odds be ever in your favor.

Streamer University Is a Hit Factory 🎓

Streamer University Is a Hit Factory 🎓

Kai Cenat built the thing Hollywood forgot how to make: ways for new talent to break into the industry. Streamer University has resulted in many of the most exciting new social media stars from the past few years: Tota MC, Rakai, Yonna, Snowcone. If these names mean nothing to you, it's time to catch up! Let's talk about what Kai is doing, why it works, and how you can play.

The $1 Billion Creator List Is Actually Bad News 💰

The $1 Billion Creator List Is Actually Bad News 💰

For the first time, Forbes' Top 50 creators cleared a combined $1 billion in earnings. Champagne, right? Not so fast. The top 10 took home over 60% of that money, and the gap between the mega-creators and everyone else is widening at the worst possible time. Let's talk about what this means for the creator middle class, and the reps who serve them.

The Social Media Child Safety Debate 👶🏻

The Social Media Child Safety Debate 👶🏻

We all want children to be safe, right? But are social media bans really about child safety or government controlling speech? There are loud voices on both sides but, most importantly, if you couch any issue in something as popular as 'child safety' the citizenry is likely to be on the side of the bill. Is there a middle-ground to be reached?

What Happened at VidCon? 🤨

What Happened at VidCon? 🤨

VidCon 2026 is in the books and we're all in 'hot takes on LinkedIn and email follow-ups' zone. And with Cannes looming large over creator economy conferences, there were a ton of takes to be taken. I'm mirroring the format of my last issue preparing for VidCon to talk about what I saw, what the leaders were talking about, and the future of the conference.

Your VidCon 2026 Survival Guide 🎪

Your VidCon 2026 Survival Guide 🎪

Every year I write a version of this, but this year I wanted to dive deeper. Are you going? Do you know what you're going to do? Is everyone giving you bad advice? I won't. This is it. This is the whole game:

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