The Creator Rep
Agents, managers, and business-savvy creators! This newsletter will give you the top news, strategies, and interviews relevant to creator representatives from Phil Ranta, who has been a 'creator manager manager' for over a decade!
Archive
Jake Paul Punches a 58-Year-Old 🥊
Influencer sporting events feel old hat these days, but the fact that Netflix streamed the Jake Paul vs Mike Tyson fight live made this a phenomenon. Tyson is a legendary, fierce competitor. Jake has established himself as a villain in every sense of the word. So the fact that 60 million households worldwide tuned into this big-money event isn't a surprise. So, where does this leave the future of live sports?
So... What Happens to TikTok Now? ⏰
Trump didn't just win the US Presidential election, he won by a lot. By now you've heard every hot take and creator economy expert patting themselves on the back for being part of the first 'influencer election', so I'll keep that to a minimum. Instead, let's talk about TikTok, which is supposed to be banned in the US in two months. But Trump made keeping TikTok a campaign promise. Let's play out both sides.
YouTube's $20 Decillion Fine 💸
Russia hit Google with a 35 digit fine, which I know is a 'decillion'. And yes, that's more than the total wealth of the world. Or 100 billion trillion times the wealth of Elon Musk. And although Google has pulled out of Russia, this symbolic gesture, a result of YouTube enforcing it's terms of service and removing Russian propaganda channels, has echos of the US TikTok ban. Are we doomed to return to non-global social media?
Rosanna Pansino vs MrBeast 🥊
For the past 13 years, Rosanna Pansino has been a relatively inoffensive food creator, building her empire to 14.5m subscribers. This year, something changed. She started posting a lot of videos accusing Jimmy 'MrBeast' Donaldson of being dangerous. Then, 9 days ago, she had a viral video showing mold inside of a Lunchly snack (a Lunchables competitor by MrBeast, KSI, and Logan Paul). And now, just yesterday, Rosanna Pansino said she reported MrBeast to the FBI. How did we get here?
Meta Can't Stop Firing People 🤕
Has been firing 10k+ employees per year since 2022, and more were just announced. In the same period of time, the stock has climbed over 133% reaching a valuation of over $1T. Record revenue is now topping $40b per quarter. Is Zuck's "year of efficiency" setting the standard for running efficient scaled tech companies, or will Meta collapse under the weight of its per-employee expectations?
Kai Cenat Boosts the Big Mac 🍔
McDonald's gets Gen Z more than any fast food brand. They've collabed with streetwear brands, had multiple viral TikTok trends (Grimace shakes anyone?), and now, launched a Chicken Big Mac with Kai Cenat, one of the coolest streamers on Twitch. What does this mean for your clients and the future of brand partnership?
YouTube's 9 New Features, Rated ▶️
The 'Made on YouTube' event was full of new announcements, from AI to new metadata. If you want to keep calling yourself a creator rep, you'd better know how to advise your clients on their workflow changes! I'll make it easy for you by explaining and rating in this edition.
When to Sell Your Management Company 💰
Long Haul Management, perhaps best known as the longtime management firm representing Theorist's properties, has sold to Wasserman. Brillstein also sold to Wasserman last year. And Hoozu bought 26 Talent. And Loaded bought GG Talent. At this point, if you manage creators, someone is probably trying to buy you. So how do you figure out when and how to sell?
