The Creator Rep
Agents, managers, and business-savvy creators! This newsletter will give you the top news, strategies, and interviews relevant to creator representatives from Phil Ranta, who has been a 'creator manager manager' for over a decade!
Archive
Kai Cenat Boosts the Big Mac 🍔
McDonald's gets Gen Z more than any fast food brand. They've collabed with streetwear brands, had multiple viral TikTok trends (Grimace shakes anyone?), and now, launched a Chicken Big Mac with Kai Cenat, one of the coolest streamers on Twitch. What does this mean for your clients and the future of brand partnership?
YouTube's 9 New Features, Rated ▶️
The 'Made on YouTube' event was full of new announcements, from AI to new metadata. If you want to keep calling yourself a creator rep, you'd better know how to advise your clients on their workflow changes! I'll make it easy for you by explaining and rating in this edition.
When to Sell Your Management Company 💰
Long Haul Management, perhaps best known as the longtime management firm representing Theorist's properties, has sold to Wasserman. Brillstein also sold to Wasserman last year. And Hoozu bought 26 Talent. And Loaded bought GG Talent. At this point, if you manage creators, someone is probably trying to buy you. So how do you figure out when and how to sell?
Why Presidential Candidates Need Creators ▶️
Kamala has her Brat summer and coconuts, Walz has charming 'Midwestern Grandpa' memes, Vance has Nelk Boys, and Trump has...well...Elon, Rogan, a16z, a huge right wing online media machine, his own platform, and now, Adin Ross. And that's a big deal.
