Archive | The Creator Rep

Taylor Swift's Marketing Ploy 🎵

What can creator reps and creator economy loyalists learn from Taylor Swift's surprise Instagram endorsement of Kamala Harris directly after the debate?

When to Sell Your Management Company 💰

Long Haul Management, perhaps best known as the longtime management firm representing Theorist's properties, has sold to Wasserman. Brillstein also sold to Wasserman last year. And Hoozu bought 26 Talent. And Loaded bought GG Talent. At this point, if you manage creators, someone is probably trying to buy you. So how do you figure out when and how to sell?

Was Brazil Nuts to Ban Twitter? 🐣

X (Twitter) is banned in Brazil after a showdown between the governments battle against misinformation and Elon's 'all speech is free unless they're mean to me' policy. So what can we learn from this?

Chicken Shop Slate 🍗📹

Chick-fil-A is getting into the streaming game, and why not? Their Spicy Deluxe isn't the only thing that's hot. Chicken content is blowing up, and so are brands controlling their own content marketing.

Joe Biden Talked to Me 🇺🇸

The White House Creator Economy Conference was absolutely surreal, like one of those dreams where everyone on TV is hanging out with you like you're friends but they were all from MSNBC. Here's what happened--

Why Presidential Candidates Need Creators ▶️

Kamala has her Brat summer and coconuts, Walz has charming 'Midwestern Grandpa' memes, Vance has Nelk Boys, and Trump has...well...Elon, Rogan, a16z, a huge right wing online media machine, his own platform, and now, Adin Ross. And that's a big deal.

TikTok Wins the Gold 🥇

You may not have watched The Olympics, but if you've been online you've likely seen a flying surfer, a Turkish hitman, Snoop Dogg's conveniently shaped torch, and an awful bout of transphobic misinformation. Welcome to the TikTok Games.

TikTok Thumbnails Could Change Everything

TikTok launched the ability to upload thumbnails. No more hiding 'thumbnail' images within your videos! They also hired a bunch of thumbnail designers. So what does this mean for the future of the platform?

AI Stole Your Videos

Nvidia, Apple, Anthropic, Salesforce, and others trained their AI on videos from YouTube and other popular creator-centric websites. Are creator reps ready to go to battle for their clients?