Archive | The Creator Rep

Miss AI and the Future of Digital Loneliness

The new Miss AI is 'crowned' and 'thrilled', but, you know, isn't real. But isn't this a natural evolution of social media which feeds on mostly not-real friendships and parasocial relationships? And does this mean creator reps have a bright future repping robots?

'Hawk Tuah Girl' & How to Build Meme Creators

Another month, another viral sensation. But unlike most 'flashes in the pan', Hawk Tuah Girl Hailey Welch seems to be a personality who truly had opportunity meet preparation. What can creator reps learn from her ascent?

VidCon 2024 Recap: Special Edition 🥇

I just spent four hot Anaheim days and nights at VidCon, the world's largest online video convention. After being on two panels, hosting one oversold happy hour, and chats with over 100 top creator economy pros, these are my takeaways for creator reps..

Social Media is the New Smoking

The U.S. Surgeon General wants to label social media as addictive like cigarettes. How can you make sure your clients are on the right side of this issue?

The Next Talent Signing Frontier

It's a vacation week for me! But don't fret! I'm going to break down some thoughts on where there's white space in the digital creator market for representatives.

How to Win VidCon

VidCon Anaheim is a mere 16 days away. Are you ready, or are you hoping that you'll 'figure it out' when you get there?

Life as a Micro-Influencer w/ Scott Narver, ScottVsBox - Creator Rep Rundown

Welcome to the second 'The Creator Rep' weekend edition called 'The Creator Rep Rundown', where I ask five essential questions to creator economy experts. This week: micro-influencer, actor, and multi-faceted creator Scott Narver, host of the unboxing channel Scott Vs Box.

The TikTok Election

Joe Biden and Donald Trump are both posting on TikTok. Both have expressed interest in banning the app due to *checks notes* potential Chinese influence...

Creators are CEOs w/ Josh Zimmerman, The Creator Coach - Creator Rep Rundown

Welcome to the first 'The Creator Rep' weekend edition called 'The Creator Rep Rundown', where I ask five essential questions to creator economy experts. This week: The Creator Coach Josh Zimmerman