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Taylor Swift's Marketing Ploy 🎵

Taylor Swift's Marketing Ploy 🎵

What can creator reps and creator economy loyalists learn from Taylor Swift's surprise Instagram endorsement of Kamala Harris directly after the debate?

Phil Ranta
Phil Ranta
When to Sell Your Management Company 💰

When to Sell Your Management Company 💰

Long Haul Management, perhaps best known as the longtime management firm representing Theorist's properties, has sold to Wasserman. Brillstein also sold to Wasserman last year. And Hoozu bought 26 Talent. And Loaded bought GG Talent. At this point, if you manage creators, someone is probably trying to buy you. So how do you figure out when and how to sell?

Phil Ranta
Phil Ranta
Was Brazil Nuts to Ban Twitter? 🐣

Was Brazil Nuts to Ban Twitter? 🐣

X (Twitter) is banned in Brazil after a showdown between the governments battle against misinformation and Elon's 'all speech is free unless they're mean to me' policy. So what can we learn from this?

Phil Ranta
Phil Ranta
Chicken Shop Slate 🍗📹

Chicken Shop Slate 🍗📹

Chick-fil-A is getting into the streaming game, and why not? Their Spicy Deluxe isn't the only thing that's hot. Chicken content is blowing up, and so are brands controlling their own content marketing.

Phil Ranta
Phil Ranta
Joe Biden Talked to Me 🇺🇸

Joe Biden Talked to Me 🇺🇸

The White House Creator Economy Conference was absolutely surreal, like one of those dreams where everyone on TV is hanging out with you like you're friends but they were all from MSNBC. Here's what happened--

Phil Ranta
Phil Ranta
Why Presidential Candidates Need Creators ▶️

Why Presidential Candidates Need Creators ▶️

Kamala has her Brat summer and coconuts, Walz has charming 'Midwestern Grandpa' memes, Vance has Nelk Boys, and Trump has...well...Elon, Rogan, a16z, a huge right wing online media machine, his own platform, and now, Adin Ross. And that's a big deal.

Phil Ranta
Phil Ranta
TikTok Wins the Gold 🥇

TikTok Wins the Gold 🥇

You may not have watched The Olympics, but if you've been online you've likely seen a flying surfer, a Turkish hitman, Snoop Dogg's conveniently shaped torch, and an awful bout of transphobic misinformation. Welcome to the TikTok Games.

Phil Ranta
Phil Ranta
TikTok Thumbnails Could Change Everything

TikTok Thumbnails Could Change Everything

TikTok launched the ability to upload thumbnails. No more hiding 'thumbnail' images within your videos! They also hired a bunch of thumbnail designers. So what does this mean for the future of the platform?

Phil Ranta
Phil Ranta
AI Stole Your Videos

AI Stole Your Videos

Nvidia, Apple, Anthropic, Salesforce, and others trained their AI on videos from YouTube and other popular creator-centric websites. Are creator reps ready to go to battle for their clients?

Phil Ranta
Phil Ranta
Miss AI and the Future of Digital Loneliness

Miss AI and the Future of Digital Loneliness

The new Miss AI is 'crowned' and 'thrilled', but, you know, isn't real. But isn't this a natural evolution of social media which feeds on mostly not-real friendships and parasocial relationships? And does this mean creator reps have a bright future repping robots?

Phil Ranta
Phil Ranta
'Hawk Tuah Girl' & How to Build Meme Creators

'Hawk Tuah Girl' & How to Build Meme Creators

Another month, another viral sensation. But unlike most 'flashes in the pan', Hawk Tuah Girl Hailey Welch seems to be a personality who truly had opportunity meet preparation. What can creator reps learn from her ascent?

Phil Ranta
Phil Ranta
VidCon 2024 Recap: Special Edition 🥇

VidCon 2024 Recap: Special Edition 🥇

I just spent four hot Anaheim days and nights at VidCon, the world's largest online video convention. After being on two panels, hosting one oversold happy hour, and chats with over 100 top creator economy pros, these are my takeaways for creator reps..

Phil Ranta
Phil Ranta
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