The Creator Rep

The Creator Rep
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Page 5

Miss AI and the Future of Digital Loneliness

The new Miss AI is 'crowned' and 'thrilled', but, you know, isn't real. But isn't this a natural evolution of social media which feeds on mostly not-real friendships and parasocial relationships? And does this mean creator reps have a bright future repping robots?

Phil Ranta

Jul 08, 2024

'Hawk Tuah Girl' & How to Build Meme Creators

Another month, another viral sensation. But unlike most 'flashes in the pan', Hawk Tuah Girl Hailey Welch seems to be a personality who truly had opportunity meet preparation. What can creator reps learn from her ascent?

Phil Ranta

Jun 30, 2024

VidCon 2024 Recap: Special Edition 🥇

I just spent four hot Anaheim days and nights at VidCon, the world's largest online video convention. After being on two panels, hosting one oversold happy hour, and chats with over 100 top creator economy pros, these are my takeaways for creator reps..

Phil Ranta

Jun 24, 2024

Social Media is the New Smoking

The U.S. Surgeon General wants to label social media as addictive like cigarettes. How can you make sure your clients are on the right side of this issue?

Phil Ranta

Jun 17, 2024

The Next Talent Signing Frontier

It's a vacation week for me! But don't fret! I'm going to break down some thoughts on where there's white space in the digital creator market for representatives.

Phil Ranta

Jun 10, 2024

How to Win VidCon

VidCon Anaheim is a mere 16 days away. Are you ready, or are you hoping that you'll 'figure it out' when you get there?

Phil Ranta

Jun 08, 2024

Life as a Micro-Influencer w/ Scott Narver, ScottVsBox - Creator Rep Rundown

Welcome to the second 'The Creator Rep' weekend edition called 'The Creator Rep Rundown', where I ask five essential questions to creator economy experts. This week: micro-influencer, actor, and multi-faceted creator Scott Narver, host of the unboxing channel Scott Vs Box.

Phil Ranta

Jun 04, 2024

The TikTok Election

Joe Biden and Donald Trump are both posting on TikTok. Both have expressed interest in banning the app due to *checks notes* potential Chinese influence...

Phil Ranta

Jun 01, 2024

Creators are CEOs w/ Josh Zimmerman, The Creator Coach - Creator Rep Rundown

Welcome to the first 'The Creator Rep' weekend edition called 'The Creator Rep Rundown', where I ask five essential questions to creator economy experts. This week: The Creator Coach Josh Zimmerman

Phil Ranta

May 28, 2024

Scarlett Johannson vs. OpenAI

ScarJo's didn't sell her voice to OpenAI, so they made one that sounded eerily similar. How do we protect our talent in a world of AI soundalikes/lookalikes?

Phil Ranta

May 21, 2024

Google I/O? More Like Google A/I!

This year’s Google I/O keynote was all about AI, which was mentioned more than 120 times. If you were playing an ‘AI’ drinking game, you’d be deader than Ask Jeeves.

Phil Ranta

May 14, 2024