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Streamer University Is a Hit Factory 🎓

Streamer University Is a Hit Factory 🎓

Kai Cenat built the thing Hollywood forgot how to make: ways for new talent to break into the industry. Streamer University has resulted in many of the most exciting new social media stars from the past few years: Tota MC, Rakai, Yonna, Snowcone. If these names mean nothing to you, it's time to catch up! Let's talk about what Kai is doing, why it works, and how you can play.

The $1 Billion Creator List Is Actually Bad News 💰

The $1 Billion Creator List Is Actually Bad News 💰

For the first time, Forbes' Top 50 creators cleared a combined $1 billion in earnings. Champagne, right? Not so fast. The top 10 took home over 60% of that money, and the gap between the mega-creators and everyone else is widening at the worst possible time. Let's talk about what this means for the creator middle class, and the reps who serve them.

The Social Media Child Safety Debate 👶🏻

The Social Media Child Safety Debate 👶🏻

We all want children to be safe, right? But are social media bans really about child safety or government controlling speech? There are loud voices on both sides but, most importantly, if you couch any issue in something as popular as 'child safety' the citizenry is likely to be on the side of the bill. Is there a middle-ground to be reached?

What Happened at VidCon? 🤨

What Happened at VidCon? 🤨

VidCon 2026 is in the books and we're all in 'hot takes on LinkedIn and email follow-ups' zone. And with Cannes looming large over creator economy conferences, there were a ton of takes to be taken. I'm mirroring the format of my last issue preparing for VidCon to talk about what I saw, what the leaders were talking about, and the future of the conference.

Your VidCon 2026 Survival Guide 🎪

Your VidCon 2026 Survival Guide 🎪

Every year I write a version of this, but this year I wanted to dive deeper. Are you going? Do you know what you're going to do? Is everyone giving you bad advice? I won't. This is it. This is the whole game:

How Reps Actually Know What Brands Pay 🤫

How Reps Actually Know What Brands Pay 🤫

There's FYPM, and it's essential, but what happens when deals aren't 'flat fee' anymore. There's no Glassdoor for brand deals. No Kelley Blue Book, no Zillow estimate telling you what a 1M-subscriber gaming creator's mid-roll is "worth." The entire pricing layer of this industry runs on backchannel texts and "hey, what'd they offer you?" DMs. And this week, a report dropped that's about to make that whisper network a lot harder to read.

Creators Go Hollywood, Hollywood Goes Internet 🔄

Creators Go Hollywood, Hollywood Goes Internet 🔄

Stephen Colbert's CBS show ended and he immediately set up @colbert on YouTube and TikTok. Meanwhile, the last few weeks involved Jay Shetty getting $100m to go to Netflix and Spotify, Guy Fieri and Travis Kelce announced YouTube shows, The Sidemen got an Amazon Prime cooking show, Netflix announce real-time syndication of The Breakfast Club, and Spy Ninjas is betting $25m that they can go Hollywood. What does this cross-pollination mean for creators and creatives?

StreamElements Shutdown Looms 📵

StreamElements Shutdown Looms 📵

How often has the creator economy heard this story: company gains traction, raises nine-figures from huge investors, announces shutdown a few years later. There are a few companies in the market today that lay somewhere on this path! But StreamElements had 23 million users, a really useful tech stack for streamers (especially earlier in their growth), and a consistent flow of brand deals. This wasn't some fly-by-night operation. So what can we learn from this?

FaZe RiZes Again 👷🏽‍♂️

FaZe RiZes Again 👷🏽‍♂️

The FaZe Clan is dead. Long live the FaZe Clan. Er...I guess I mean CORE, the new name with the same game. After a disastrous negotiation where FaZe's ownership attempted to get the team to sign contracts taking 20% of their whole books of business, the team had an epic group quitting, only to reform last week as CORE. Are all talent-led lifestyle brands doomed to suffer the same fate?

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