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The Digital Economy is $4.9T 🤯
On April 29, 2025, the IAB (Interactive Advertising Bureau) released a huge report called 'Measuring the Digital Economy'. It's pretty dense 179 pages, but I read it all so you don't have to, and I'm sharing my top 10 takeaways you'll want to use in decks, to define business objectives, or to sound smart at dinner parties!
YouTube's 20th Birthday Celebration 🎉
This week marked YouTube's 20th birthday, from a video at a zoo talking about elephant trunks to multi-billion dollar businesses (if MrBeast's math is to be believed). Let's give some space to where YouTube is, where it's heading, and why it's still the best place to build a digital video career.
Meta on Trial ⚖️
Anti-trust isn't just how the U.S. feels about Zuck. Meta's fighting to keep WhatsApp and Instagram, as the US Federal Trade Commission (FTC) is pushing for Meta to divest some of their largest assets to create a more level playing field, namely Instagram and WhatsApp. Is this a real fight, or just more D.C. showmanship?
TikTok is Never Getting Banned 🚫
Another deadline passed, another 75-day extension. TikTok's bipartisan 'sell or ban' bill has become another political joke. But for those of us in the industry, it was also a litmus test. With a market as beloved by consumers as social media, will any U.S. politician ever have the guts to take on big tech?
60 Great Creator Economy Companies & Services 🚨
Back by popular demand! My last edition, where I listed 60 of the best new(ish) creator economy platforms, went viral and led to loads of new subscribers, so I promised I'd do 60 more. Slight change: since some services can be every bit as valuable as a great platform, I included those, too. Here we go!
60 Best New(ish) Creator Economy Platforms
Creator economy start ups are springing up left and right these days, and, as any creator or rep can tell you, there's no way to properly vet every single one. So I went ahead and did it for you! From updates on the obvious to new entrants, here's the top 100 on my mind, not including any that don't have products you can sign up to right now (for example, we all know services companies are cool but not exactly something you can hop on and use right now). Please also note: I'm sure I'll miss plenty so if you work at a platform I missed, I mean no offense!
India's $1 Billion Creator Fund 🇮🇳🤑
Unless you're a colossal internet wonk, most Americans don't know how dominant Indian content is on social networks. Of the top 50 most viewed YouTube channels, according to Tubefilter, twenty-three are from India with the United States in second place with eight. And India is cementing that dominance with a $1 billion government creator fund.
The Business of Stories-Telling 💰
Facebook announced a makeover to their confusing past creator monetization product to include all feed-based media types, not just videos. It's still in beta, but they have now announced Stories will also be monetized as part of the program. Game changer for creators or just another short-term swing to bring Gen Z back?
TikTok Won't Slow Down 🏃🏽
Announcements are dropping from TikTok US fast and furious, from massive financial projections to new features leagues ahead of their competitors. And now with President Trump signaling that he will yet again "extend the shutdown deadline" we all have to ask: was this ever a national security threat or do we just not care anymore?
CoComelon Knocks Out Paul v Tyson 🥊
The Mike Tyson vs Jake Paul fight on Netflix was, without a doubt, the highest profile creator event of 2024 with 148 million total views. But Netflix just shared a bi-annual viewership report that showed something all of us with kids under five already know: CoComelon is the true SVOD heavyweight with 231.1 million views in 2024.
