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TikTok Wins the Gold 🥇

TikTok Wins the Gold 🥇

You may not have watched The Olympics, but if you've been online you've likely seen a flying surfer, a Turkish hitman, Snoop Dogg's conveniently shaped torch, and an awful bout of transphobic misinformation. Welcome to the TikTok Games.

Phil Ranta
Phil Ranta
TikTok Thumbnails Could Change Everything

TikTok Thumbnails Could Change Everything

TikTok launched the ability to upload thumbnails. No more hiding 'thumbnail' images within your videos! They also hired a bunch of thumbnail designers. So what does this mean for the future of the platform?

Phil Ranta
Phil Ranta
AI Stole Your Videos

AI Stole Your Videos

Nvidia, Apple, Anthropic, Salesforce, and others trained their AI on videos from YouTube and other popular creator-centric websites. Are creator reps ready to go to battle for their clients?

Phil Ranta
Phil Ranta
Miss AI and the Future of Digital Loneliness

Miss AI and the Future of Digital Loneliness

The new Miss AI is 'crowned' and 'thrilled', but, you know, isn't real. But isn't this a natural evolution of social media which feeds on mostly not-real friendships and parasocial relationships? And does this mean creator reps have a bright future repping robots?

Phil Ranta
Phil Ranta
'Hawk Tuah Girl' & How to Build Meme Creators

'Hawk Tuah Girl' & How to Build Meme Creators

Another month, another viral sensation. But unlike most 'flashes in the pan', Hawk Tuah Girl Hailey Welch seems to be a personality who truly had opportunity meet preparation. What can creator reps learn from her ascent?

Phil Ranta
Phil Ranta
VidCon 2024 Recap: Special Edition 🥇

VidCon 2024 Recap: Special Edition 🥇

I just spent four hot Anaheim days and nights at VidCon, the world's largest online video convention. After being on two panels, hosting one oversold happy hour, and chats with over 100 top creator economy pros, these are my takeaways for creator reps..

Phil Ranta
Phil Ranta
Social Media is the New Smoking

Social Media is the New Smoking

The U.S. Surgeon General wants to label social media as addictive like cigarettes. How can you make sure your clients are on the right side of this issue?

Phil Ranta
Phil Ranta
The Next Talent Signing Frontier

The Next Talent Signing Frontier

It's a vacation week for me! But don't fret! I'm going to break down some thoughts on where there's white space in the digital creator market for representatives.

Phil Ranta
Phil Ranta
How to Win VidCon

How to Win VidCon

VidCon Anaheim is a mere 16 days away. Are you ready, or are you hoping that you'll 'figure it out' when you get there?

Phil Ranta
Phil Ranta
Life as a Micro-Influencer w/ Scott Narver, ScottVsBox - Creator Rep Rundown

Life as a Micro-Influencer w/ Scott Narver, ScottVsBox - Creator Rep Rundown

Welcome to the second 'The Creator Rep' weekend edition called 'The Creator Rep Rundown', where I ask five essential questions to creator economy experts. This week: micro-influencer, actor, and multi-faceted creator Scott Narver, host of the unboxing channel Scott Vs Box.

Phil Ranta
Phil Ranta
The TikTok Election

The TikTok Election

Joe Biden and Donald Trump are both posting on TikTok. Both have expressed interest in banning the app due to *checks notes* potential Chinese influence...

Phil Ranta
Phil Ranta
Creators are CEOs w/ Josh Zimmerman, The Creator Coach - Creator Rep Rundown

Creators are CEOs w/ Josh Zimmerman, The Creator Coach - Creator Rep Rundown

Welcome to the first 'The Creator Rep' weekend edition called 'The Creator Rep Rundown', where I ask five essential questions to creator economy experts. This week: The Creator Coach Josh Zimmerman

Phil Ranta
Phil Ranta
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